New Release Template for Freckles

Every month the product portfolio of Freckles was increasing in almost all catgories. It was incredibly important to let the customers know about the new products they can order. Again this was a process with random character and with no strategy. Therefore, I sat down and made a New Release template, which was as flexible as the promotion template.

The whole idea behind the template was the beginning of new sales. Therefore, I tried to relate it to the new day. We feel the new day mostly when we get up in the morning, eat breakfast and read the headlines of the newspaper. I wanted the New Release of Freckles to bring that mood.

1. So my title for it was 'Good morning' and subtitle was: 'Another good morning with new products from Freckles'.
2. On the side there was always some typical breakfast 'accessories' and the date.
3. Under the title there were all the categories in exactly the same order as in the promotion template and the web site. However, this time it was only titles with no pictures. I decided this would make the template too crowded.
4. The color I chose after many tried was blue. These two shades of blue suited very well each other and the darker rectangle in the middle is the one supposed to be filled with content.
5. At the bottom there is the same footer as on promotion template.

This New Release is about some new cleaning products: real perfume-scented cleaning wipes for office needs. I always try to be creative in the 'filling' of the blue rectangle and at the same time I try to follow current design trends.



As you may notice, this new release has other breakfast accessories. This time there were too many products to include pictures of all of them, so I decided a simple list will look more orderly. The new release is about products for remanufacturers of toner cartridges: drums, wiper blades, etc.



I was also responsible for posting the new releaes on the web site, so this is a small web banner, which the product category and the brand of the product(s), which was newly added to it. This time the morning sign is the orange juice :)



Here comes one more web banner in English. This time about inks. I like the combination of toaster and newspaper in this one.



Here I have to admit my morning element is missing, but this is only on the web banner. The real new release that was sent by email had it :) Anyway, once I thought for a minute how to represent new DVDs coming to the product portfolio, I immediately made an association with a frisbee game, so I tried to visualize it :)



This is my morning freshness new release template :) Very often design is dictated by the world around and the usual order of things.