New Release Template for Freckles

Every month the product portfolio of Freckles was increasing in almost all catgories. It was incredibly important to let the customers know about the new products they can order. Again this was a process with random character and with no strategy. Therefore, I sat down and made a New Release template, which was as flexible as the promotion template.

The whole idea behind the template was the beginning of new sales. Therefore, I tried to relate it to the new day. We feel the new day mostly when we get up in the morning, eat breakfast and read the headlines of the newspaper. I wanted the New Release of Freckles to bring that mood.

1. So my title for it was 'Good morning' and subtitle was: 'Another good morning with new products from Freckles'.
2. On the side there was always some typical breakfast 'accessories' and the date.
3. Under the title there were all the categories in exactly the same order as in the promotion template and the web site. However, this time it was only titles with no pictures. I decided this would make the template too crowded.
4. The color I chose after many tried was blue. These two shades of blue suited very well each other and the darker rectangle in the middle is the one supposed to be filled with content.
5. At the bottom there is the same footer as on promotion template.

This New Release is about some new cleaning products: real perfume-scented cleaning wipes for office needs. I always try to be creative in the 'filling' of the blue rectangle and at the same time I try to follow current design trends.



As you may notice, this new release has other breakfast accessories. This time there were too many products to include pictures of all of them, so I decided a simple list will look more orderly. The new release is about products for remanufacturers of toner cartridges: drums, wiper blades, etc.



I was also responsible for posting the new releaes on the web site, so this is a small web banner, which the product category and the brand of the product(s), which was newly added to it. This time the morning sign is the orange juice :)



Here comes one more web banner in English. This time about inks. I like the combination of toaster and newspaper in this one.



Here I have to admit my morning element is missing, but this is only on the web banner. The real new release that was sent by email had it :) Anyway, once I thought for a minute how to represent new DVDs coming to the product portfolio, I immediately made an association with a frisbee game, so I tried to visualize it :)



This is my morning freshness new release template :) Very often design is dictated by the world around and the usual order of things.

Promotion Template for Freckles

A good sales company always maintains a regular relationship with the customers. This includes personal call, visits, trainings about the different product types, etc. The purpose of this strong relationship is to understand customers' needs and at the same time try to help the customer sell well what he bought from you.

Freckles always tries to be a reliable and understanding partner. Its constant task is to find ways to improve customers' business. A common way to stimulate customers is through promotions. As any other company, Freckles was sending numerous promotions to its dealers. However, it was a big pain to make a visual of each promotion separately. They were all different colors and shapes and dealers were getting confused finding what the promotional conditions are. When I came to the company, we decided to make them more regular (they were sent out in the first week of each month) as well as more structured (all having the same template, just a different content).

So here are some promotions, which were sent to dealers. The template was my design. It has the following characteristics:

1. On them dealers can see all the product categories that Freckles has. There is a single product of each and the category name below it.
2. There is a little red arrow and red rectangle, which point at the category, which is in promotion.
3. Under it there is a title 'PROMOTION' and a subtitle, which tells what the promotion is about in very few words.
4. Then there is the big orange space, which is filled in with the promotional text and pictures. It can contain one or many products.
5. Under the orange space there are some small notes, which refer to the current promotion. Like: 'Prices do not include VAT', or 'One spindle of CDs contains 25 pieces'.
6. At the very end there is a footer with Freckles' details. On the right there is a sketch of a printer, which I find particularly stylish. It represents the area Freckles is professional at and how the business started. My first idea for motto was '... and your printer makes you smile again!', which was very well accepted by the company and was put every time with the logo and all the details.
7. The template has always the same width (estimated to fit exactly on the web site) and the length can be extended as needed.
   

This promotion is about reduction in price when you take a small carton of 12 pieces of 2 selected office cleaning products. The client is clearly explained how much he saves, which is one of the main tasks of the promotion. It was made as an Easter promotion and that explains the coloured eggs on the bottom :)



This was a special kind of continuous promotion - reduction in price for one particular ribbon for dot-matrix printers.



In the beginning the middle part of the promotions was allowed to change color. However, in order to achieve a good stable design, I decided to update the template to this:

1. The orange triangle is in the middle, but looks better (because of the shadow it drops) and always keeps the same color.
2. The promotion title is more subtle and yet nice.
3. Date is inserted right next to the title.

This is a turnover promotion. If the dealer reaches a certain level, he gets a present. All the products are included in this promotion.



This is my Freckles Promotion Evolution until now :)