AF Work Green

It has always been a real pleasure for me to work on the marketing of the AF cleaning products. Why? Not only because I love playing with Photoshop. The more important reason is that I believe they are good products. And I also think Freckles has a very good strategy for their sales. This was proved by our award 'Customer of the year 2007), because of the huge increase of our orders to UK.

How they sell so well in Bulgaria? Certainly not because of lowest market price. No. They sell because of their best quality-price ratio. More about their features you can find here.

Nowadays companies are faced with the challenge how to work efficiently while not harming the environment. Some do not look for solutions, but AF International is not one of them.

Inspired by the English brochure of AF - Work Green - I made a Bulgarian equivalent, but I changed the text inside by selecting the things that would be interesting for us, Bulgarians. I substituted the detailed explanations with short, clear sentences, which would not load people's mind, but rather make them intrigued.

Thus the brochure ended up 4 pages instead of 6. This made it easier to print as well.

Here are pages 4 and 1. The title of the brochure is 'Work Green' and the subtitle is 'You also depend on the environment'. I selected the word 'YOU' because I think it makes people more engaged. When they are addressed personally, they can feel their choice makes a difference. With this brochure we are trying to send the message that when you buy and use AF products, you are one step closer to saving the environment.

I selected to put a child on the first page, because children are the future. People are not supposed to be feeling good just now and neglecting the future. A child's face (particularly the close-up) is supposed to remind them that 'Hey, it is your kid that might suffer the consequences of your actions'.
Page 4 educates in a few sentences why people should recycle - a) because our resources are not endless and b) in this way they pollute less. Under this there is a table with guidelines how to recycle AF products.



Pages 2 gives a short introduction about AF International, after which the goal of the brochure is stated: To show AF's engagement for environment protection. Further there is a text titled 'Does warmer mean nicer?', which quickly explains the terms Global warming and Greenhouse effect. On the right I have listed some of the consequences under the title: 'What if we don't take measures?'

Page 3 clearly shows how AF work green, without compromising its products' quality and safety:

• Usage of recycled materials
• Introduction of more pump bottles instead of aerosols, which have a propellent gas (which contains Greenhouse gases)
• Refill sales, so that the plastic covers are re-used multiple times
  
• Transport by water, which reduces the harmful emissions 6-7 times

In order to have a complete set of the Work Green marketing materials, I also made an INFORMATIONAL poster, where all the brochure text is nicely summarized.




So if you are using AF to clean your keyboard or laptop screen, you are working green as well :)