Green Initiative of Freckles

Yet another poster, belonging to my portfolio.

As it turns out, the 'green topic' is rather boring to some people. It is often considered to be a dirty marketing trick in order to win the customers.

However, in Freckles we are sure that we are doing something very green every day - we collect empty cartridges, which are otherwise carelessly thrown in the bin, from where they end up bunked in nature. We pay cash to the people that bring them to us. We refill them and we sell them again. The cycle repeats on average 5-7 times for each cartridge, depending on its condition, of course. See how we motivate people to recycle here.

Needless to say, there is also a great money advantage connected to the empties collection. The new remanufactured cartridge has a significantly lower price and practically the same quality as the original, so it sells VERY well. But still, with the empties collection process we keep the environment at least a bit cleaner than it would be without it, right?

That is why this green poster is pasted in our reception room, marking the beginning of our Green Initiative.